Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on December 26, 2015

    Lebron James and Oculus team up for new behind the scenes VR film

    Lebron James and Oculus team up for new behind the scenes VR film
    Nate Swanner
    Story by

    Nate Swanner

    Former Reporter, TNW

    TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

    Lebron James’ quest to bring an NBA title to the city of Cleveland is still in progress (and let’s be honest — that city deserves it), but you can now see the hard work he’s putting into accomplishing that goal through a Samsung Gear VR headset.

    A new 12-minute video named “Striving for Greatness” puts you behind the scenes of LeBron’s workout regimen. From Yoga to shootarounds to work in the pool, you’ll see what it takes to be King James.

    Striving For Greatness: An UNINTERRUPTED OriginalI was born with God given talent, but I PROMISE you that when the bright lights go down I am grinding it out and working my tail off to get better. I will never cheat this game… Catch the full series on UNINTERRUPTED #StriveForGreatness #UNINTERRUPTED #IPROMISE

    Posted by LeBron James on Wednesday, September 23, 2015

    The VR experience was created in collaboration with Oculus, and can be downloaded via its store. Milk VR, Samsung’s proprietary virtual reality video app, is also hosting it.