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This article was published on October 17, 2008

    Learn from TagText: beat the credit crunch by focusing on kids

    Learn from TagText: beat the credit crunch by focusing on kids
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    “TagText beats the Credit Crunch to secure a £1m funding round led by NorthStar Ventures.”

    .. says the web site of TagText. When I read their company description on Paidcontent, it reminds of a lot of start-ups of which I suspect they’re going straight to the deadpool.

    The company produces an integrated messaging product that allows young people to send animated avatars to their friends via mobile, social networks and the Internet.

    But the key thing here is that these Londoners are focusing on kids. They offer marketeers opportunities to let their brand go viral in the social circles of children by tactfully hide marketing messages in fun avatars. Read it for yourself at their excellent to-the-point marketing page.

    Kids will always be a group that have enough to spent, indirectly. Most parents simply love to spoil their children, especially in these harsh, dark, uncertain times.

    Tagtext is available for a select group of British kids and will open up internationally in phases next year.