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This article was published on April 28, 2011

Steve Rubel on The Laws of Attention [Video] #tnw2011

Steve Rubel on The Laws of Attention [Video] #tnw2011
Zee
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Zee

Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

Prominent Public Relations exec and blogger Steve Rubel opened The Next Web Conference this year with a succinct look at the strategies and techniques behind our craving for ‘attention’ online.

With eye opening stats and bold perspectives Steve Rubel’s talk on the laws of attention is a must watch.

My personal favourite snippet:

“I advise my clients to follow the Jay Leno rule where guests talk for 15mins about interesting things and 5mins about themselves”

The featured image in this post was drawn by the incredibly talented Wilg as-Rubel-presented. View it in full size here.