Bought CBS in 1997 for £171m, Last.fm is hoping to expand their brand and align itself more closely with sister company CBS Outdoor to leverage its capabilities.
Expected to launch in January, the TV offering will be based around music festivals in Europe – either through building bespoke events or partnering with existing festivals. Parent company CBS is currently lining up sponsors and the service is also expected to incorporate both pre- and post-roll video ads.
Last.TV’s launch would mark an evolution in Last.FM’s business model: from static display ads on the site to video ads. Last.FM is free to use in the US, UK and Germany and charges users outside these countries after 30 days of free use.
Last.FM is also launching its first offline station in the US. It will feature live performances and interviews from the Last.FM studios in New York.
Currently Last.tv merely redirects to Last.fm but strangely a search for Last.tv brings up this site, a very broken music site with Last.fm logos but no sign of life.