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This article was published on February 7, 2011

    Last.fm to charge subscription fee for mobile apps from February 15

    Last.fm to charge subscription fee for mobile apps from February 15
    Matt Brian
    Story by

    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    Personalized music service Last.fm has announced that it will introduce a subscription system for its mobile apps from February 15, dropping its free service on both the iPhone and Android.

    Last.fm’s mobile apps will now be ad-free and subscriber-only, but its website radio feature will remain free on the Last.fm website in the US, UK and Germany, for Xbox Live users in the US and UK and on Windows Phone 7 phones. For the time being, radio will also remain free for users of the Last.fm desktop application.

    The Last.fm team had found that the ad-supported, free-to-listen model has worked in the US, UK and Germany but has had to adapt its offering to increase revenue lost by streaming the same service to other regions, migrating to a high-quality, low-cost ad-free platform that pulls from a huge catalogue of music from labels, independent and unsigned artists.

    We believe the move will put the company on a par with streaming service Spotify, but with its personalisation features and social platform Last.fm could give the company a definite edge over its European rival.

    The monthly subscription will costs £3, giving them access to the service on mobile and entertainment devices without any interruption in music playback. Scroblling, music and event recommendations, social networking, forums and wiki will remain free to all.

    Last.fm has set up subscription pages on its website, available here, you can also get more information on the devices that require a subscription, here.