If there are two subjects that get people (especially women) very excited it has to be chocolate and love. The Greek chocolate brand Lacta has tapped into them both to create this amazing Facebook campaign which created huge engagement and boosted their Likes by 300%.
Users were asked to tag themselves in an app that reproduced a virtual chocolate bar with the name of their loved one written on it. The messages were shared to the wall with the photo as well as appearing in their photo albums with the person’s name tagged. The impressive thing about this campaign was not just the fact that it increased Likes and had huge user participation but also the fact that the photos live on forever as virtual adverts in user’s photo albums as well as many users adding them to their profile pictures.
Stick with the video past the boring first 30 seconds to get to the good Facebook stuff.