This article was published on April 12, 2012

Touting its transparency, Kred adds Facebook activity to its social influence scoring

Touting its transparency, Kred adds Facebook activity to its social influence scoring

In the world of influence measurement, Kred has tried to differentiate itself from the incumbent Klout by being private, transparent and easier to  understand (we dug in to the launch of Kred here). So far, it seems to be working pretty well. With a major showing at this year’s SXSW, Kred has been pushing itself more public, slowly but surely, and today the company is adding Facebook interactions to its measured metrics.

What’s probably most interesting to me is that Kred shows exactly how your score breaks down. Every time that you tweet with someone, get a mention or otherwise interact, you’re given points that add to a total. That total is averaged across Kred’s network, and your Kred score is pulled by finding where you sit among that average. It’s a pretty straightforward deal.

With the addition of Facebook, Kred says that you’ll immediately start getting influence and outreach points for the actions that they create on the service. Though it’s worth noting that, with the nearly real-time scoring system, you’ll also see which actions don’t create points.

“Once you register, you’ll receive Influence Points when people Post to or Mention you on your Facebook wall; Like, Share and Comment on your content; and when you get invited to events.  Outreach Points are given when you interact with friends on your own wall.”

Of course what’s not so transparent is exactly how the measurements really matter. There are still a few arguments for and against social influence scoring, and we’ve yet to see the extent of how measurement can positively (or negatively) impact anything. But for now, if you’re in on this influence train, you owe it to yourself to stop by Kred and see what they’re cooking up. It is, at least, something that’s far less cryptic and easier to manage.