Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on August 29, 2012

Kobo offers almost 2000 independent US bookstores a revenue share deal on ebook sales

Kobo offers almost 2000 independent US bookstores a revenue share deal on ebook sales
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Kobo has today announced a deal with the American Booksellers Association that will see its devices sold through independent bookstores across the US. Not only that, it will offer a revenue share deal on ebook sales.

Rather than simply  stocking the eReader devices, the bookstores will offer “a total experience,” including Kobo’s eReaders, eReading accessories, and ebooks. Kobo will also provide training, in-store merchandising, marketing, sales, and logistics support.

The first 400 stores are expected to launch the program in fall this year. Although it’s unclear exactly how ebooks will be sold by the stores, Kobo will share revenue with bookstores on sales they generate.

Deals with bricks-and-mortar stores are an important part of the highly competitive ebook market. Just this week, Barnes & Noble announced that it was partnering with retailer John Lewis for the UK launch of its Nook eReader.

Founded in Canada and owned by Japanese retail giant Rakuten, Kobo announced 400% growth in eBook sales and a 160% rise in eReader sales, year-on-year, in June.

Image credit: [email protected]