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This article was published on October 11, 2016

    KLM launches free in-flight newspaper app

    KLM launches free in-flight newspaper app
    Matthew Hughes
    Story by

    Matthew Hughes

    Former TNW Reporter

    Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

    Dutch flag-carrier KLM has launched a smartphone app that allows its passengers to read a range of newspapers mid-flight for free.

    The KLM Media App is available for Android and iOS, and boasts thirteen different publications. These are a range of Dutch and international publications, and include the following:

    • Le Monde
    • The Wall Street Journal
    • USA Today
    • Die Welt
    • El Pais
    • De Telegraaf
    • China News Weekly
    • International New York Times
    • Financial Times
    • China Times
    • Financieele Dagblad
    • Volkskrant
    • Trouw

    The KLM Media App also includes the airline’s own in-flight magazine, Holland Herald. According to KLM, more publications will be added in the future.

    Complimentary newspapers are a common amenity offered by full-service airlines. The move to paperless makes a lot of sense. From the customer experience perspective, it means that it will never run out of copies of a given newspaper. It will also reduce the amount of trash left behind after a flight, and thereby reduce the time needed to clean a plane.

    In general, an increasing number of airlines are taking a BYOD-approach to passenger entertainment. A number of carriers now allow customers to stream a range of movies and TV shows directly from their own devices.

    It follows that this approach would be extended to the humble complimentary newspaper.