Story by
Courtney Boyd Myers
Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and Google +.
Two weeks ago, we wrote about KFC‘s plan to award a $20,000 college scholarship for the best high schooler Twitterer. Today they announced their Twitter Winner, 17-year-old Amanda Russell, a high school senior from Long Beach, California, who turned single tweet into a $20,000 college scholarship.
The $20,000 Tweet? Russell tweeted the scholarship is “the secret ingredient missing from my recipe for success.”
At $142 per letter, that’s a pretty decent ROI! Russell’s prose was chosen from a pool of 2,800 tweets and it sounds like KFC did a pretty good job sorting it out as Russell, a straight A student wants to study biology and pursue a career as a doctor or medical researcher.
Congratulations Amanda Russell!
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