Kampyle: the most sophisticated simple website feedback tool on the web.

We’ve covered Kampyle before, last year in fact. One year on we’re checking in on the Yossi Vardi backed Israeli startup again, to see where they are now.

Kampyle is a feedback tool designed to offer indepth feedback on your website, whilst given top priority to simplicity and ease of use for admins and site visitors alike. Although first impressions on visiting the site’s homepage may lead you to believe getting started with Kampyle might be a hard work, I can assure you – nothing could be further from the truth. Sign up took a matter of seconds and installation, a matter of minutes.

I was fortunate to have had a discussion with CEO and co-founder Ariel Finkelstein earlier today, who gave me a heads-up on how they’ve been doing, and a taster of their future plans. The most impressive news is that within a year, the startup has gained a total of over 10,000 customers from over 100 different countries, whilst the product itself now supports over 60 languages. The company just last month announced premium features to their current customer base, so figures on uptake of their pay-for products are yet to be released.

Although feedback tools may seem a dime a dozen, with the likes of; GetSatisfaction, CrowdSound and UserVoice, Kampyle differentiates themselves by focusing on ensuring feedback is kept between website visitors and the site owners – rather than a forum based offering. Kampyle say that overall user satisfaction from websites using Kampyle has increased by 17% during the last year, with pronounced increase in customer satisfaction, conversion and ROI.

The product itself has seen a number of iterations of the past few months, with the latest version allowing for customized feedback forms for different areas of the site and an increasing focus on ease of use. Finkelstein is keen to iterate there are many more improvements on the way, the most notable being a brand new dashboard. The dashboard, without giving too much away, will give users the ability to immediately detect the most significant issues and how they can be improved. This, alongside their current integration with Google Analytics, means you’ll be able to see virtually every aspect of your sites statistics without visiting various different web apps.

Whilst the product offering is outstanding, the most notable downside to most small businesses is likely to be cost for their ‘premium’ offerings. With service packages starting at $99, it may appear a little too much to pay for a feedback tool but considering the product is targeted at companies whose product is their actual website – you can see why the product is may be well worth paying for.