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This article was published on December 14, 2011

‘Just For Kids’ section becomes permanent part of Netflix on Apple TV

‘Just For Kids’ section becomes permanent part of Netflix on Apple TV
Drew Olanoff
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Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

The “Just For Kids” section has only been a part of the Netflix site and most recently the Nintendo Wii since its inception. That changes today with permanent placement on Netflix for Apple TV.

The announcement was tucked away under its rollout of new user interfaces for iOS products today and availability in Latin America.

Now when you visit Netflix on Apple TV, you’ll see “Just For Kids” in the main menu:

Along with this extremely prominent placement, the section has also gotten special treatment in its user experience, allowing kids to surf for movies based on characters, much like you can on the Netflix website:

I’d love to see a graphical actor interface like this for all of Netflix, actually.

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