Jeff Bezos has been approached to buy a stake in Liverpool FC. Amazon already holds the Premier League TV rights.

Jeff Bezos has been approached to join a consortium seeking to buy a 30% stake in Liverpool Football Club from Fenway Sports Group, Sky Sports reported. The group is led by Amit Bhatia, the outgoing co-owner of Queens Park Rangers and son-in-law of steel billionaire Lakshmi Mittal. The provisional offer is £1.35 billion ($1.8 billion), valuing Liverpool at approximately £4.5 billion ($6 billion). Talks are in the early stages and Bezos is not certain to proceed.

If Bezos invests, he would be the latest American tech billionaire to buy into European football. The overlap between tech wealth and sports ownership has accelerated in the past two years, driven by rising media rights values and the Premier League’s global audience. Amazon already holds Premier League TV rights in the UK, broadcasting a package of live matches through Prime Video. Owning a stake in one of the league’s biggest clubs while streaming its games would raise questions about conflicts of interest that neither Amazon nor the Premier League has publicly addressed.

Bezos has never owned a sports team despite multiple reported attempts. He explored bids for the NFL’s Washington Commanders in 2023 and the Seattle Seahawks this year, but did not proceed with either. Tech companies are deploying tens of billions into strategic investments, and Liverpool would give Amazon’s streaming platform a direct connection to one of football’s most watched clubs. Whether that connection is a commercial advantage or a regulatory problem depends on which regulator is looking.

Liverpool is one of the most successful clubs in English football history, with six European Cup titles and 19 league championships. Fenway Sports Group, led by John Henry, bought the club in 2010 for £300 million. The £4.5 billion valuation represents a 15x return in 16 years. LeBron James holds a minority stake acquired in 2011 for $6.5 million, now worth an estimated $120 million. Sovereign and tech capital is converging on entertainment at unprecedented scale, the publisher behind EA Sports FC, football’s dominant video game. Tech and sovereign capital are converging on football from every direction: games, streaming, and now ownership.