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This article was published on June 29, 2010


iTunes Gets “Bargain” HD Movies

iTunes Gets “Bargain” HD Movies
Chad Catacchio
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Chad Catacchio

Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

Apple has introduced a few (20 or so) “bargain” HD movies to its HD movie section with purchase prices ranging from $5.99 to $9.99, with some title having rental prices of $1.99 to $3.99.

Of course, 20 or so titles isn’t much to scream from the rafters about, but still, it’s hopefully the beginning of what would be a welcome trend of iTunes getting lower-priced HD titles from the studios.

Getting lower-cost HD titles could become increasingly more important for Apple, as Netflix for one has already has an extensive HD library of 600+ movies that can be streamed and cable providers such as Comcast also offer HD content as well.