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This article was published on September 10, 2013


    It’s pretty scary how easy it is now to prank the world. We all got ‘Kimmeled’. (Video)

    It’s pretty scary how easy it is now to prank the world. We all got ‘Kimmeled’. (Video)
    Zee
    Story by

    Zee

    Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

    Over 10 million people watched a video of a girl apparently ‘Twerking’ her way into a fire accident. Yesterday, a week after the video got uploaded to a random YouTube account, talk show host Jimmy Kimmel came clean with the truth – it was all staged, and the girl was in fact a professional stunt woman.

    The mind blowing aspect to all this is the fact that – according to Kimmel – the video wasn’t sent to any news outlets, it wasn’t posted about on a popular YouTube channel, it wasn’t tweeted about from any of their accounts, it was simply posted to YouTube with a catchy title.

    Marketers, take note. I don’t like being fooled as much as the next person but when it’s done well, a tip of the hat is in order.