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This article was published on May 13, 2011


    It’s magic with magnets! Please tell me it’s real. [Video]

    It’s magic with magnets! Please tell me it’s real. [Video]
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    It’s art! It’s magic! With colorful balls, magnets and a dash of imagination… It’s one of the most alluring videos I’ve watched all day.

    For this year’s F5 Re:Play Fest, held in April in NYC, the Physalia studio created this wonderful piece around the theme “Happy.” They teamed up with motion graphics artist Gerardo del Hierro and decided “that happy wasn’t happy for Physalia unless pliers, microchips and a bit of soldering were involved,” and with this idea they created the happiest machine Physalia has built to date. Watch the video below.

    F5 2011 RE:PLAY Film Festival. Inductance from Physalia Studio on Vimeo.

    No, it’s not 100% real. Yes, the balls were animated, but it’s still awesome, right?