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This article was published on July 1, 2015


This guy turned himself into the eggplant emoji ? for Instagram fame

This guy turned himself into the eggplant emoji ? for Instagram fame
Mic Wright
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Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

Emoji have eaten the world.

I’m calling it, this is moment we hit peak emoji: Phil Ferguson is an Australian man whose Instagram account has become incredibly popular thanks to the novelty hats he crochets then dons in selfies.

Here he is dressed as the eggplant emoji:

And here he is as the pizza emoji:

Business Insider has a good interview with the man turned emoji.

Eventually we will evolve into a species whose real faces can only render emotion in a limited selection of rictus emoji grins. It’s inevitable.

Chili Philly [Instagram via Business Insider]

Read next: Someone from 4Chan is building an emoji programming language

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