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The heart of tech

This article was published on April 9, 2011

    It all began with a Tweet

    It all began with a Tweet
    Leon Pals
    Story by

    Leon Pals

    New media professional & entrepreneur that loves Tumblr and is a project manager and trend watcher on the side. Check his .com or see wh New media professional & entrepreneur that loves Tumblr and is a project manager and trend watcher on the side. Check his .com or see what he looks like on Facebook.

    A friend of mine told me this story about Dutch airline KLM and a DJ named Sied Van Riel.

    KLM was promoting its new route to Miami and the inaugural flight was supposed to be on the 27th of March. In response, the DJ tweeted @KLM to ask the airline if they could fly earlier so he and his friends could attend a huge dance festival in Miami. KLM said ok, if you can fill the plane, we’ll try to make it fly.

    The DJ teamed up with a friend and filled the plane. They convinced KLM to fly a week earlier, and had an incredible dance party on board.

    Yeah I didn’t really believe my friend either, but I should have:

    This is one of many things new media can do. It connects people on so many levels it’s beyond our imagination sometimes. It still happens to me, examples like this I just cannot believe. A part of me is also still in doubt if this isn’t just one of the marvelous marketing campaigns KLM does. But even if it is, I don’t want them to stop.