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This article was published on April 4, 2011


    Arabic video site Istikana strikes a new content deal

    Arabic video site Istikana strikes a new content deal
    Fawzi Rahal
    Story by

    Fawzi Rahal

    Based in Dubai, Fawzi Rahal is the Editor of The Next Web Middle East and Regional Communications Director at G2. Follow him via Twitter. Yo Based in Dubai, Fawzi Rahal is the Editor of The Next Web Middle East and Regional Communications Director at G2. Follow him via Twitter. You can reach Fawzi at [email protected].

    Istikana and The Arab Telemedia Group (ATG) announced  today a new content partnership that will bring many popular TV shows from ATG’s library, including “Akher Ayam Al Toot”, “Sham Shareef” and many more to Istikana.

    ATG’s extensive library of thousand’s of hours of drama series will be available on Istikana’s advertising based free-to-watch platform as of this month. This is a good amount of quality video added to Istikana’s library. ATG was the first Arab production house to have won an International Emmy Award (Al Ijtiyah – 2008).

    Mr Talal Awamleh, CEO, The Arab Telemedia Group, announced

    “ATG is one of the first production companies in MENA to utilize the latest production and distribution technologies. We consider our partnership with Istikana.com as strategic alliance that will add new marketing opportunities to our products and give Arab viewers an opportunity to watch our best work produced over the years”.

    Mr. Tareq Abu-Lughod, Co-Founder, Istikana, added

    “We are very pleased that we have struck a strong and very strategic partnership with the Arab Telemedia Group. Their extensive library of premium content furthers Istikana’s promise to provide the best of Arab TV content to the Arab region. Arab Telemedia’s firm belief in our partnership confirms that Istikana is the best online platform for content owners to further their brand”.

    Head out to Istikana’s most recent videos to explore the full library.