This article was published on July 11, 2011

Is the new app the algorithm Twitter always needed?

Is the new app the algorithm Twitter always needed?

A new site has launched that shakes up the way Twitter works, by filtering out the noisiest tweeters to give you a newly customised feed. The app, currently in beta, is incredibly easy to use and completely changes the Twitter experience. works as a web-based Twitter client and you can choose whether to filter the tweets by simply switching on or off. It’s been launched by Berg, a design consultancy based in London, which explains why the site looks so nice and is yet another good example of what can be done with Twitter when developers get their hands on the API and offer a completely new experience to the microblogging site.

The tweet stream shown below is with adjusting the messages shown so that instead of seeing all tweets automatically as they come, they’re adjusted to show those that tweet less often and reducing those that tweet more frequently. It offers a completely new way of experiencing Twitter and the site does a lot of the work for you in how to get the most out of the people that you follow. Instead of having to unfollow someone because they tweet too often and clog up your feed, you simply see less of their messages.

The algorithm Twitter always needed?

What has done here is create an algorithm that immediately makes the Twitter experience more streamlined and in a way offers a version of top news on Facebook. Facebook’s Edgerank algorithm allows you to see those messages that are most relevant to you, through to the top news section of your feed. What does is slightly different as it allows you to control content more as you don’t just get a stream of all the latest updates as they come in, but it’s ultimately more manageable. Too much tweeting (or Facebooking) can be one of the biggest reasons for unfollowing someone, so is offering a service that benefits both sides. The benefit is also in that it’s so easy to switch between the filtered feed and the standard feed. This is what Twitter has needed for a long time, now we’ll see how long it allows the site to remain up, following its recent clampdown on developers.