This article was published on September 9, 2014

The iPhone 5 ad that Apple wants you to forget today


The iPhone 5 ad that Apple wants you to forget today

With all the excitement surrounding the announcement of the newest iPhones, which both have much bigger screens than the iPhone 5 models – there’s one ad from a couple of years back that Apple probably doesn’t want you to remember.

You know, this one.

Whether Apple now believes that people are willing to stretch their fingers a little further to operate a larger handset, or whether it just decided it doesn’t need “a dazzling display of common sense” any more is unknown, but clearly it felt a little left out by all of its rivals having bigger displays and wanted to get in on the action.

For all our coverage of this event, check out our Apple event hub and roundup

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

 iPhone 5 – TV Ad – Thumb – Commercial [YouTube – H/T Denys Zhadanov]

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with


Published
Back to top