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This article was published on September 9, 2014


The iPhone 5 ad that Apple wants you to forget today

The iPhone 5 ad that Apple wants you to forget today Image by: Getty Images
Ben Woods
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Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

With all the excitement surrounding the announcement of the newest iPhones, which both have much bigger screens than the iPhone 5 models – there’s one ad from a couple of years back that Apple probably doesn’t want you to remember.

You know, this one.

Whether Apple now believes that people are willing to stretch their fingers a little further to operate a larger handset, or whether it just decided it doesn’t need “a dazzling display of common sense” any more is unknown, but clearly it felt a little left out by all of its rivals having bigger displays and wanted to get in on the action.

For all our coverage of this event, check out our Apple event hub and roundup

 iPhone 5 – TV Ad – Thumb – Commercial [YouTube – H/T Denys Zhadanov]

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