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This article was published on March 15, 2010

Introducing the Clipta Video Informer Network

Introducing the Clipta Video Informer Network

This post is sponsored by Clipta, the online video search engine.

Our team has been approached by hundreds of frustrated bloggers and site owners who seek a new and more effective way of promoting their site with their video content. They are fed up with driving their potential viewers to YouTube’s pages, and not gaining the visibility they deserve.

To alleviate their frustrations, Clipta set out to create a new platform called Clipta Video Informer Network. Clipta Video Informer is a free platform that enables website publishers to promote their site with video, and destination for users to discover and get “informed” about news, posts, and stories from various categories from leading video sites. Unlike discovery destinations like Digg or Stumbleupon, Clipta Video Informer focuses only on sites that have video content, and uses a “Video Informer” widget to promote partner content across their network. When site visitors click on a video in the Informer widget, Clipta drives back 100% (1:1) of the traffic to the original site.

Sites like and use the Video Informer widget to promote various video news and posts on their site.

After registering for the network you gain access to a personal dashboard that gives full control over your Video Informer widget campaigning. The dashboard comes equipped with tools that enable publishers to customize the appearance of the Informer widget to fit with the look and feel of their site; choosing fonts, text size, colors, etc.  Publishers also have access to full reporting and analytics to follow the success of each video news within the widget.

WordPress publishers can seamlessly upload video content straight from their site to the partner network via the Informer plug-in. If the plug-in detects a video on the site, it automatically pulls the title, description and link from the original post but lets the publisher select the topic category and still-frame image.

Since launch of the service, only 9 months ago, over 1.4 Billion informers have been shown, with over 5 million informers being shown per day.

Check out Tweets from our informer partners at


Alan Masarsky
VP Marketing / Co-Founder