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This article was published on November 1, 2011


Internet giant Mail.ru reportedly set to launch Russian Twitter rival

Internet giant Mail.ru reportedly set to launch Russian Twitter rival
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Mail.ru Group, the Russian Internet services company which owns a stake in Facebook, is set to launch a rival to Twitter in its native country, according to a report.

Business newspaper Kommersant [Russian language report] cites insider sources at Mail.ru as stating that at a Twitter rival was in the works, which would integrate with the company’s existing properties and allow a user’s microblog messages to appear on their profile pages on other services.

Mail.ru Group is a major force in Russia, owning not only a popular free email service, but the MyWorld social network and blogging, video and photo sharing services among many others. It owns IM service ICQ, and its 2010 annual report declared a 2.33% stake in Facebook, 1.41% stake in Zynga and 4.63 stake in Groupon.

While Mail.ru hasn’t confirmed the report that it is to enter the microblogging market, it would place it in direct competition with a growing audience of Russian language Twitter users. The American company launched a native language service for the country in April this year, while a report from the country’s search giant Yandex earlier this year stated that the number of Twitter accounts tweeting in Russian had surpassed one million.