Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on May 24, 2015

Instagram’s cool questioned as it starts emailing users with ‘Highlights’

Instagram’s cool questioned as it starts emailing users with ‘Highlights’
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Instagram has started sending out ‘Highlights’ emails to some users. The emails, er, ‘highlight’ things they may have missed from accounts that they follow.

As TechCrunch’s Josh Constine, who spotted the development, noted, it could help draw lapsed users back to the app.

“Some people will surely bristle at the idea of receiving more email, especially one’s they didn’t explicitly sign up for. However, Highlights could solve an issue common amongst maturing social networks that show a live, reverse chronological feed of posts. It impacts networks like Instagram and Twitter, but not relevancy-sorted streams like Facebook’s.”

So it’s a sign of Instagram’s increasingly mainstream status, or as the Daily Dot’s Selena Larson put it:

While Vox’s Margarita Noriega concurred:

But hey, most of lose a little of our cool as we grow older and money becomes more important than our image.

Image credit: tulpahn / Shutterstock.com

Also tagged with