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This article was published on August 15, 2016


Instagram starts slow roll out of business profiles

Instagram starts slow roll out of business profiles
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Instagramm announced it would be releasing a new set of business tools back in may, and according to Wired, these are finally starting to roll out in certain regions – mainly Europe, the Middle East and Asia.

As a recap, the new business profiles are heavily inspired by Facebook’s business Pages. Perhaps the most notable feature is the big ‘contact’ button, allowing you to to text, call or email a business.

Oddly, there doesn’t seem to be a way to send a direct message right on Instagram (or even Facebook Messegner), which feels like a bit of a missed opportunity.

The profiles also include a set of analytics with audience behaviors and demographics, as well as a ‘promote’ feature for boosting well-performing images to use as an advert to reach more customers. Business can choose to target a particular demographic, or let Instagram’s algorithms work their magic.

The feature is rolling out to the US, Australia and New Zeland ‘in the coming months,’ and will be available globally by the end of the year

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