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This article was published on May 2, 2013


An inside look at Instagram’s brand new cleaner, more professional logo

An inside look at Instagram’s brand new cleaner, more professional logo
Harrison Weber
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Harrison Weber

Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

To the non-design obsessed, a logo may seem like a relatively small detail, but in reality it represents the personality and identity of a product. This is the case for Instagram, and the Facebook-owned photo sharing service has released a new logo today, built heavily atop its previous script logotype.

Here’s the new design, followed by the previous look. Yes it is a subtle change, and no the icon doesn’t appear to have been touched.

Screen Shot 2013-05-02 at 2.27.45 PM

And the original stock ‘Billabong‘ script:

InstagramLogo

The new design feels smoother and more fluid, and has a bit less personality, giving off a slightly professional feel. Lucky for us, designer Mackey Saturday has revealed a look inside his design process on Dribbble, as discovered by Garrett Gee. Here’s one of the images, head over to the post for more:

Screen Shot 2013-05-02 at 11.48.43 AM