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This article was published on December 21, 2010

Instagram Passes Its Million User Milestone

Instagram Passes Its Million User Milestone
Courtney Boyd Myers
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Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

In late November, I speculated that Instagram, my favorite iPhone photo app was creeping towards 1,000,000 users. Now, as reported byNick Bilton of the New York Times, it’s official. Announced today, Instagram, which launched just two months ago, has reached its million user milestone.

Instagram is a social photo sharing app that allows people to take photos, apply a range of fun lomo-esque filters and share them instantly within the Instagram community as well as on Flickr, Facebook, Twitter, Foursquare and Tumblr.  Users can follow other users and favorite and comment on one others’ photos.

Instagram has notable users in the tech community like NYTimes‘ Nick Bilton, Wired’s Clive Thompson, Twitter’s Jack Dorsey and Foursquare’s Naveen Selvadurai.

“We’ve just been amazed at the growth of the service,” Kevin Systrom said to Bilton. “My partner and I had a bet the first day about how many downloads we would get and I was off by an order magnitude.”

Systrom also told Bilton that Instagram users are “collectively uploading approximately three photos a second and tens of millions of photos have been shared on the service.”

So why is Instagram so popular? Out of numerous social image competitors like Path or ones with hundreds of camera filter apps like PicPlz, I suspect its a combination of the app’s ease of use, simple design, and artsy filters that make crappy iPhone photos look beautiful, mysterious and engaging.

“I think images are an incredibly accessible medium, you don’t have to speak English to be able to enjoy photos from around the world,” explained Mr. Systrom to Bilton. “We’re visual beings and we love being stimulated visually.”