Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on March 27, 2014

Instagram now has more mobile users in the US than Twitter, according to a new report

Instagram now has more mobile users in the US than Twitter, according to a new report Image by: AFP/Getty Images

In a new report that will make painful reading for those at Twitter, E-Marketer claims that Instagram, the Facebook-owned photo app, now has more smartphone-based users in the US than Twitter.

According to the figures — reported by the Financial Times — Instagram has 35 million US mobile users, while Twitter has 30.8 million. More generally, Twitter claims 240 million active users worldwide each month — across both desktop and mobile devices — which keeps it ahead of Instagram, which counts 200 million, for now at least.

The research comes at an interesting time for Twitter. The company is pushing its multimedia credentials after it added multiple photo uploads and image tagging to its mobile app, a change that has received a mixed reaction from users.

➤ Instagram passes Twitter in race for US smartphone users [Financial Times]

Image via Thomas Coex / Getty Images / AFP