Natt GarunUS Editor
Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+
Some iOS users who updated to the latest version of Instagram yesterday were greeted with a particularly puzzling new feature: a plus button.
According to several user tweets, pressing the plus button opened up their camera roll to select photos, but failed to let them upload to their feeds.
This feature was then swiftly taken away in another update, but if we had to guess, either Instagram is preparing to roll out a multi-photo feature that can display like a Carousel Ad, or the button was mistakenly pushed to regular users, not approved advertisers.
Did you spot the mystery 'plus button' on @instagram? Uploads from it failed and after another update it's gone… pic.twitter.com/W4AsxU8NiM
— Umpf (@Umpf) March 1, 2016
Other user speculations for the button include an album feature, a video/photo reply button, or the option to repost the photo on your own feed (which users have been doing via third party apps.) We’ve reached out to Instagram for comment, and will update if we hear back.
What do you think it could be? Better yet – what do you want it to be?
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