Instagram ads just got longer again, with 60-second spots from T-Mobile and Warner Brothers

Today Instagram announced that it was rolling out its first 60 second video ads, starting with selections from Warner Brothers and T-Mobile.

Previously, the maximum length for video ads was 30 seconds, which Instagram had just changed in September from the then-maximum, 15 seconds.

One of the first ads features everyone’s favorite whipping boy, Drake, in a T-Mobile extension of its own Super Bowl commercial. Warner Brothers is also set to air a 60 second ad for its new film, ‘How to Be Single.’

We’re in the #BigGame with @ChampagnePapi. #YouGotCarriered

A post shared by tmobile (@tmobile) on Feb 3, 2016 at 8:37am PST

The move follows the aforementioned switch to a 30 second max length in September, an update which also saw its ads platform going global, with launches in more than 30 new countries.

How Startup Amsterdam Boosts Innovation and Growth at TNW Conference

Discover how the City of Amsterdam partnered with TNW to amplify its startup ecosystem, attract global talent, and foster innovation that drives economic impact.

Read the case study

Facebook, it seems, is finally getting serious about monetizing its 400 million active Instagram users.

➤ Instagram Extends Video Ads From 30 To 60 Seconds To Attract TV Dollars [TechCrunch]