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This article was published on February 3, 2016

Instagram ads just got longer again, with 60-second spots from T-Mobile and Warner Brothers

Instagram ads just got longer again, with 60-second spots from T-Mobile and Warner Brothers
Bryan Clark
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Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

Today Instagram announced that it was rolling out its first 60 second video ads, starting with selections from Warner Brothers and T-Mobile.

Previously, the maximum length for video ads was 30 seconds, which Instagram had just changed in September from the then-maximum, 15 seconds.

One of the first ads features everyone’s favorite whipping boy, Drake, in a T-Mobile extension of its own Super Bowl commercial. Warner Brothers is also set to air a 60 second ad for its new film, ‘How to Be Single.’

We’re in the #BigGame with @ChampagnePapi. #YouGotCarriered

A post shared by tmobile (@tmobile) on

The move follows the aforementioned switch to a 30 second max length in September, an update which also saw its ads platform going global, with launches in more than 30 new countries.

Facebook, it seems, is finally getting serious about monetizing its 400 million active Instagram users.

Instagram Extends Video Ads From 30 To 60 Seconds To Attract TV Dollars [TechCrunch]