This article was published on December 17, 2012

Influitive secures $7.3m to develop its social advocate marketing platform AdvocateHub


Influitive secures $7.3m to develop its social advocate marketing platform AdvocateHub
Andrii Degeler
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Andrii Degeler

Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exci Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exciting developments in tech, especially those involving vastly underreported industry niches and geographies.

Toronto-based Influitive, creator of a marketing platform AdvocateHub, where companies can engage their advocates, has announced a $7.3 Series A funding round from Hummer Winblad and Relay Ventures.

The funding will be used to strengthen the company’s marketing, sales and services teams, as well as to accelerate development of AdvocateHub, said Influitive in its press release.

Influitive’s product is a social platform that allows companies to create their own web portals for fans, advocates and evangelists, and to offer them rewards for “challenges” such as questions, surveys, requests for reviews, and more. Rewards may include free service time and other perks.

With the new funding round secured, Influitive has attracted $11.05 million in total in less than 5 months, as the company landed initial funding in August.

Representatives from the two new investors, Lars Leckie from Hummer Winblad and Alex Baker from Relay Ventures, will join Influitive’s Board of Directors.

Existing investors from the first round, including Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures and Resolute.VC, also took part in the latest investment.

Image credit: AFP / Getty Images.

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