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This article was published on May 9, 2011

Indian Mobile App Usage: A Study

Indian Mobile App Usage: A Study
Vikas SN
Story by

Vikas SN

With 500 million mobile subscribers and 811.6 million mobile subscriptions in kitty, the Indian mobile market can definitely be termed as booming.

According to a recent study by BBH India, around 40 million users access internet through their mobile devices in India and 59% of them access it through their phones only, thereby creating a golden opportunity for budding Indian mobile app developers.

To gather more insights into how users use apps on their phones, Mind Dots, a technology based company which focuses on building Web and Mobile apps, recently conducted a survey among a select group of Entrepreneurs, Techies, Students, IT & Non IT Professionals and the results of this survey were quite surprising.

According to the report:

  1. Around 57% of the users are already using a smartphone and 23% of the rest are planning to buy one in the next 6 months. Only 21% of the users didn’t show much interest towards upgrading their phone to a smartphone. But with the prices of smartphones dropping by huge margins every month, we assume this number will decrease in the future.
  2. 45% of the audience are using mobile internet on a daily basis, which is quite expected considering the ongoing tariff wars between various service providers with each operator trying to emulate the other by offering the lowest tariff possible to the end user.
  3. The emergence of social networks such as Facebook and Twitter and Better Mobile browsers which offer a rich internet experience, has also contributed to this increase in mobile data users with social networking (24%) being one of the prime activities people use mobile internet for, preceding email (26%) and casual browsing (28%). And, rather than going for a specific app, users prefer the browser to do all their their activities by a small margin.
  4. Also, most users tend to have less than 3 apps on their phones with games followed by calculators/converters and social networking apps appealing to more users.

Also Read: Report: Mobile users prefer the browser over apps – makes perfect sense to us.