Did you spend the first 48 hours after the release of the music video Adele’s latest single, ‘Hello,’ crying in the ugliest way possible to the song on loop? Turns out you’re not alone!
According to MPRM Communications, which represents YouTube, the sepia-toned tearjerker that tells the story between the ’21’ diva and a jaded former love, received 50 million views on the platform within the first 2 days of release. Not only does that make it one of the most-watched YouTube video debuts of all time, it also means that more than a million people were (probably) sobbing grossly in front of their computers or phones per hour.
At its peak, the number of sad souls piled up to 1.6 million in a single hour.
To put it in perspective, Adele beat out the the hype for the ‘Star Wars Episode VII: The Force Awakens,’ which peaked at 1.2 million views per hour. Although likely some people did tear up when they saw Princess Leia crying, Adele also wins on the waterworks.
In related news, Justin Bieber is on a YouTube tear. His definitively cry-free music video for his latest single ‘Sorry,’ had 20 million views in its first 28 hours, making it the third-largest music video debut of the year.
But if you haven’t guessed, we know who the queen is.
Get the TNW newsletter
Get the most important tech news in your inbox each week.