Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on October 27, 2015

In 2 days, more than 1 million people per hour ugly-cried to Adele’s new single on YouTube

In 2 days, more than 1 million people per hour ugly-cried to Adele’s new single on YouTube
Lauren Hockenson
Story by

Lauren Hockenson

Reporter

Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.

Did you spend the first 48 hours after the release of the music video Adele’s latest single, ‘Hello,’ crying in the ugliest way possible to the song on loop? Turns out you’re not alone!

According to MPRM Communications, which represents YouTube, the sepia-toned tearjerker that tells the story between the ’21’ diva and a jaded former love, received 50 million views on the platform within the first 2 days of release. Not only does that make it one of the most-watched YouTube video debuts of all time, it also means that more than a million people were (probably) sobbing grossly in front of their computers or phones per hour.

At its peak, the number of sad souls piled up to 1.6 million in a single hour.

AdeleHello3

To put it in perspective, Adele beat out the the hype for the ‘Star Wars Episode VII: The Force Awakens,’ which peaked at 1.2 million views per hour. Although likely some people did tear up when they saw Princess Leia crying, Adele also wins on the waterworks.

AdeleHello4

In related news, Justin Bieber is on a YouTube tear. His definitively cry-free music video for his latest single ‘Sorry,’ had 20 million views in its first 28 hours, making it the third-largest music video debut of the year.

But if you haven’t guessed, we know who the queen is.

AdeleHello1