This article was published on May 29, 2017

Imran Khan (Snap Inc.) on Storytelling in the Age of Snapchat

Nino de Vries
Story by

Nino de Vries

Social Media Editor

Nino de Vries is TNW's Social Media Editor. Say hi. Nino de Vries is TNW's Social Media Editor. Say hi.

Storytelling in the Age of Snapchat

What’s behind Snaps, Stories, Lenses and Spectacles? Imran Khan, Snap Inc.’s Chief Strategy Officer explains how the Los Angeles-based camera company has embraced the smartphone era and is now the industry leader in smartphone camera technology.

Founded in 2011 Snap Inc. has grown into a global business with over 150m daily active users worldwide including over 50m in Europe. From its HQ in Venice, California and international offices worldwide – including Amsterdam – Snap innovates to deliver industry leading products that range from lenses that turn you into a puppy, Geofilters that let you share the moment, to unique advertising possibilities for brands including industry defining Snap Ads. Snapchat Discover is also home to a growing number of publishers that provide premium local content to Snapchatters. And then there are Spectacles – the sunglasses that allow Snapchatters to create memories – that arrived in November 2016 when Snapbots started landing all over the U.S. from the bottom of the Grand Canyon to Fifth Avenue. And there was the small matter of an IPO. It’s already been a busy 2017 at Snap Inc.
What’s next?

In this keynote session, Khan will outline how Snap Inc. has defined the industry and give insight into what lies ahead for Snap Inc., Snapchat, and Spectacles.

Imran Khan


As Chief Strategy Officer at Snapchat, Imran Khan is responsible for identifying, creating and executing strategic initiatives for the company.

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