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This article was published on July 27, 2011

    Improv Everywhere’s Mp3 Experiment in NYC: 3,500 people press play

    Improv Everywhere’s Mp3 Experiment in NYC: 3,500 people press play
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    Improv Everywhere, a New York City-based “prank collective” is well known for its chaotic stunts in public places. The brain child of Charlie Dodd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents.

    For its latest mission, over 3,500 people downloaded an MP3 file and pressed play simultaneously at sunset in two starting points by New York City’s Hudson River. As the sun set, the two groups, dressed in black and white, were led to Nelson Rockefeller Park to participate in a series of synchronized activities involving dancing, flashlights, camera flashes, glow sticks, and tribal masks. It’s like a rave from 1996 and it’s awesome. This is the 8th installment in Improv Everywhere’s Mp3 Experiment series.

    Enjoy the video below!