You won't want to miss out on the world-class speakers at TNW Conference this year 🎟 Book your 2 for 1 tickets now! This offer ends on April 22 →

This article was published on July 27, 2011

Improv Everywhere’s Mp3 Experiment in NYC: 3,500 people press play


Improv Everywhere’s Mp3 Experiment in NYC: 3,500 people press play

Improv Everywhere, a New York City-based “prank collective” is well known for its chaotic stunts in public places. The brain child of Charlie Dodd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents.

For its latest mission, over 3,500 people downloaded an MP3 file and pressed play simultaneously at sunset in two starting points by New York City’s Hudson River. As the sun set, the two groups, dressed in black and white, were led to Nelson Rockefeller Park to participate in a series of synchronized activities involving dancing, flashlights, camera flashes, glow sticks, and tribal masks. It’s like a rave from 1996 and it’s awesome. This is the 8th installment in Improv Everywhere’s Mp3 Experiment series.

Enjoy the video below!

Get the TNW newsletter

Get the most important tech news in your inbox each week.