Story by
Martin Bryant
FounderMartin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
The iPad has stimulated a whole new way of looking at media. Magazines and newspapers have had to think hard about how they reproduce their content on tablet screens, but advertisers have also had to think carefully about new ways of engaging audiences.Now Cooliris and InMobi, the world’s largest independent mobile ad network, have announced new technology that promises to bring immersive 3D advertising to the market.
These new ad units have a couple of interesting features. Firstly, they offer interactive 3D graphics that users can manipulate at will, and secondly they use the accelerometer inside the iPad to react to movement. Watch the video below to get an idea of how this works.
In the company’s announcement, Cooliris’ CEO and co-founder Soujanya Bhumkar says “Advertisers can now regard the ad unit as a full brand experience rather than a sizing constraint on messaging. This partnership gives users a new experience that makes brand ads engaging and memorable.”
Audio equipment manufacturer Bang & Olufsen has come on board as a launch partner, and the ads will be showcased at next week’s Mobile World Congress in Barcelona. These new units certainly look impressive to this blogger’s eyes, and given how Apple restricts access to its interactive iAd platform, it could open up interesting new possibilities for mobile advertisers.