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This article was published on June 5, 2015

REM’s ‘Imitation of Life’ video was Vine 12 years ahead of time

Mic Wright
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Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

Vine made short, looping videos into a mass art form, but most people don’t realize that REM were ahead of the game. The band’s 2001 video for ‘Imitation of Life’ used just 20 seconds of repeating footage.

You can see the original footage here…

…and watch below how that was turned into zooming shots to create the full length video:

There are a lot of creative Vines out there, but Garth Jennings’ work on this pop promo can match the best of them.

Read nextAn incredible music scene is growing inside Vine

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