Imagineers: Advertiser extraordinaire Blake Harrop on what will shape our future

What do you call people who are stretching the limits of their imaginations to engineer a new future? At The Next Web, we went with imagineers.

We want to offer our favourite entrepreneurs and pioneers a platform to share the visions and insights that will shape our future, which is why, each week, we’ll present you with an exclusive episode of Imagineers.

Produced in partnership with the City of Amsterdam, each episode captures one person’s thought-provoking talk against the backdrop of TNW’s beloved home city, where rich history and culture go hand-in-hand with innovation and progression – just the right place for TNW Conference.

In this sixth episode, we sit down with Blake Harrop, managing director of Wieden+Kennedy Amsterdam, the Dutch branch of one of the world’s most innovative and renowned advertising agencies (and the guys behind Nike’s famous ‘Just Do It’ campaign).

Hear his thoughts on why good ethics, transparency and embracing technology are increasingly important in  business, and why virtual reality is both fascinating and terrifying when it comes to the future of advertising.

If you like this video, you’ll love our line-up for TNW Conference in May, which includes Facebook’s Director of Product Design Julie Zhuo and Sagmeister & Walsh’s Art Director & Partner Jessica Walsh. Click here for more info.

Watch next: Cybersecurity expert Jaya Baloo on hackers, AI and creating better humans