IM-style email app Hop now supports group chat and collaboration

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit (show all) Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Hop, the app that turns your inbox into a series of multimedia IM chats to make email seem less of a chore, has today gained group conversations that can include pictures, links, documents, drawings, video and audio.

As with standard Hop conversations, you can add anyone – Hop user or not – and the conversation will stay in sync between them all. Hop users will get the richest experience, but everyone else will receive emails with attachments or links for any multimedia content. Hop is out now for iOS.