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This article was published on August 2, 2016


Hilarious IKEA commercial pokes fun at food Instagrammers

Juan Buis
Story by

Juan Buis

Digital Culture Reporter

Juan Buis is TNW's Digital Culture Reporter, and you should click here. Juan Buis is TNW's Digital Culture Reporter, and you should click here.

We all have a friend like this.

Food arrives and they spend a good few minutes taking pictures of their food from various angles. Some even get up on a chair for the perfect bird’s-eye view of their meal.

IKEA thinks enough is enough.

According to the Swedish furniture giant, a meal is meant to bring people together and relax. To prove their point, the company came up with this impressive commercial.

The video is a high-production look back at an age when smartphones were non-existent, and great food was a luxury only reserved for the riches.

The social commentary is obviously meant to sell a lot of chairs and tables, but definitely has some truth to it — the question is, will it stop people from taking their pictures?

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