The heart of tech

This article was published on August 30, 2011


    If your world is a document, how do you convert PDFs to JPGs? [Video]

    If your world is a document, how do you convert PDFs to JPGs? [Video]
    Chikodi Chima
    Story by

    Chikodi Chima

    Chikodi is the West Coast editor of The Next Web, a multimedia producer and entrepreneur who travels the world in search of innovative foods Chikodi is the West Coast editor of The Next Web, a multimedia producer and entrepreneur who travels the world in search of innovative foods and spicy tech. Asked to choose a favorite, he would answer "both." Chikodi loves apps, does Twitter, Linkedin and has a thing for Tumblr.

    Call it a song for our digital times. Anyone who’s worked on an old office computer can identify with the frustration of trying to convert documents and images from different file formats. But rather than get cranky about it, Israeli band Umlala wrote a song in tribute to a common frustration, ‘My Pdf Files.’ The song starts off “My world is a document. I can put it in a disco,” and continues, “Digital camera picture my grief. What format should I use to find joy?” Pretty clever, no?

    Combining live action with stunning animation, this video is equal parts steampunk and Tron, with some keyboard cat thrown in for good measure.

    We think it’s worth sharing for the visuals alone, but it could also provide some welcome relief when the office printer is on the fritz, or you’ve had it up to here with technology.