The heart of tech

This article was published on February 14, 2012


    If you don’t tear up watching this commercial, we can’t be friends

    If you don’t tear up watching this commercial, we can’t be friends
    Matthew Panzarino
    Story by

    Matthew Panzarino

    Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

    Advertising is a harsh, manipulative mistress. I do my darndest not to let it get its claws in me whenever possible, but sometimes there are spots that do their job so well that they break down my cynical blogger exterior and get right to the heart.

    And, as usual, this one involves animals. It starts up with some cute puppies, but then gets to the real meat of it about 30 seconds in, just watch.

    http://www.youtube.com/watch?feature=player_embedded&v=6D3rwe-386c