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This article was published on January 29, 2012


    If you don’t plan on reading ‘Inside Apple’, this video interview with its author is an absolute must watch

    If you don’t plan on reading ‘Inside Apple’, this video interview with its author is an absolute must watch
    Zee
    Story by

    Zee

    Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

    Adam Lashinsky, author of  Inside Apple (included in our TNW Book Club selection), is the latest book to give fans and business moguls alike an insight into Apple, sat down at LinkedIn’s HQ for a fireside chat about the inner workings of the company.

    I haven’t personally read the book but I can ensure you after watching this, I will. Never before have I seen or heard such detailed accounts about how the world’s most private company operates.

    Sit back, grab your coffee mug, and be prepared to have everything you thought you knew about the way to do business in the 21st century, flipped on its head.