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This article was published on June 7, 2010

    iAd platform launches July 1, Jobs predicts will be 48% of mobile display ad market in 2H 2010

    iAd platform launches July 1, Jobs predicts will be 48% of mobile display ad market in 2H 2010
    Chad Catacchio
    Story by

    Chad Catacchio

    Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

    Steve Jobs announced at WWDC that Apple’s iAd advertising platform for its apps will launch on July 1.

    Jobs said that Apple has been selling to advertisers for 8 weeks already, and that they have $60 million in confirmed buy to this point. Brands that Jobs announced are already working with Apple include: Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney.

    60% of iAd revenue will go to developers and payments will be made through iTunes Connect.

    As we reported when Jobs announced iAds during the iOS4 announcement earlier this year, this iAds will directly compete with Google’s AdMob for ad revenues on the iPhone/iPod Touch and iPad. Of course, whereas AdMob works on multiple mobile operating systems, iAd will only work on iOS devices (of course, there are almost 100 million of those now, so not such a bad thing).

    Image: Engadget