Save over 40% when you secure your tickets today to TNW Conference 💥 Prices will increase on November 22 →

This article was published on September 7, 2011

HTC’s videos touting its Radar WP7 handset are sleep-inducing


HTC’s videos touting its Radar WP7 handset are sleep-inducing

We here at TNW Microsoft watch nearly every video that comes out about Windows Phone handsets, for science of course, but only bring you a slice of them. Quite often the ads and videos are simply average, and thus unworthy of note. We tend to bring you the best, and the worst.

Today we are dealing with that latter category. Now that the HTC Radar is out, named, and spec’d, it was only logical that the company would release a few teaser videos to tout the phone before its October launch. These videos serve to fire up the fans of the mobile line, gauge reaction to the hardware, and possibly get the word out to the non-hardcore types. In theory, at least.

However, the videos that HTC put out for its Radar phone are more than weak, they provoke the feeling that someone must have left half their budget on the cutting room floor. Even more, their slow pace, corny on-screen effects, and annoying voice over completely dull the effect that the information delivered might have had.

On an only informational level, the videos suffice. But in every other category they are beyond a letdown. Sorry, Windows Phone fans, your phones are still not as cool as the iPhone. Blame marketing.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

And the second:

Were we too harsh? If you watched both clips, we really doubt that you disagree. For such a vaunted marketing budget for Windows Phone ($300 million from Microsoft alone, wasn’t it?), that this is what is produced is almost comical. Quick, find a high school film class!

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with


Published
Back to top