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HTC saw a small increase in revenues between March and April, its second successive increase in as many months, but the company saw sales fall 19.87 percent from the same month in 2011.
The Taiwanese company saw April’s consolidated sales reach T$31.03 billion ($1.06 billion), compared with T$38.73 billion ($1.32 billion) in 2011, as it saw a marginal improvement from March’s T$30.879 billion ($1.054 billion).
Total unaudited consolidated revenues from January to April 2012 stood at NT$98,822 million ($3.37 billion), down 30.84% year on year.
In the first quarter of 2012, total HTC revenues reached NT$67,790 million (roughly $2.3 billion), a decrease of nearly 35 percent year-on-year. This was in line with HTC’s earlier projections – its outlook for total revenues in Q1 2012 was “between NT$65 billion and NT$70 billion”.
HTC believes it will see an upturn in its finances in its second quarter, predicting a 55% increase in revenues in its second quarter as sales of its new One range of Android smartphones begin to take hold. The company expects its second quarter revenue to total T$105 billion ($3.56 billion) with a gross margin and an operating margin at 27% and 11% respectively, up from 25.03% and 7.53% in the previous three months.
HTC recently launched its new HTC One range of Android smartphones in an attempt to refocus and shift its strategy to lower the amount of devices it offered.
The One X, One S and One V saw HTC push what it called ‘hero’ devices, fusing hardware and software to boost the ‘experience’ of owning one of its devices.
With the launch of the Samsung Galaxy S III, the HTC One X has fared well in device comparisons, particularly thanks to its innovative design. The device has recently gone on sale in the US, a market that HTC will need to crack in order to return to its former glories and fight Apple and Samsung for smartphone sales.
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