This article was published on December 10, 2010

HTC estimates it will ship 60 million handsets in 2011


HTC estimates it will ship 60 million handsets in 2011

According to Chinese trade publication Digitimes, HTC has informed its suppliers that they will need to prepare to supply parts and components for as many as 60 million handsets in 2011.

According to sources, the Taiwanese smartphone giant recently revealed its roadmap for the upcoming year at a summit with more than 200 executives representing over 100 suppliers of handset parts and components.

HTC, which forecast it would sell 20 million handsets in 2010, has increased its forecasts three-fold for 2011. With Microsoft forecasting 30 million Windows Phone 7 sales in 2011, HTC is hoping to be able to meet demand for devices powered by Microsoft’s new mobile operating system and well as Google’s Android operating system.

HTC has appointed new executives in its pursuit of higher growth, appointing Matthew Costello as its new COO. Its a tough job, especially with other manufacturers finding success utilising Google’s Android platform. HTC has posted record revenues this year and as Windows Phone 7 becomes more established, it could find it has another very profitable revenue stream over the coming year.

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