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This article was published on April 5, 2016

HP’s ‘new’ logo was actually rejected five years ago

HP’s ‘new’ logo was actually rejected five years ago
Nate Swanner
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Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago.

It’s just four slanted lines, but the branding is still quite clear. Instead of a fully scripted ‘Hewlett Packard’ or distinct ‘hp’ letters, the four lines merely suggest ‘hp’ to your eyes.

The “new” logo was actually submitted in 2011 by Moving Brands, which was hired by HP to refresh the brand. the original four-line logo may have been too futuristic for HP, but times have clearly changed.

The logo can be found on the new Spectre 13 laptop. It’s not clear what other devices HP plans to badge with its old new logo, but it’s sadly not using it for the entire brand.

via The Verge