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This article was published on September 13, 2013


How significant is Apple’s deal with Docomo? 66% of ex-Docomo users left to buy an iPhone

How significant is Apple’s deal with Docomo? 66% of ex-Docomo users left to buy an iPhone Image by: YOSHIKAZU TSUNO
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

l_yuo_docomoApple’s deal with Japan’s leading carrier Docomo has been somewhat overshadowed by its seemingly imminent partnership with China Mobile, the world’s largest carrier with over 740 million customers — yet the Docomo deal itself is hugely significant.

Docomo has some 61 million subscribers but, as the only Japanese operator not offering the iPhone, churn has been significant. Research from Kantar Japan — which polls 100,000 consumers per month — suggests that as many as two-thirds of customers who unsubscribe from Docomo go elsewhere to buy an iPhone.

That makes the Apple deal a massive one for Docomo, which has seen its rivals close its lead, while Apple has full carrier distribution in the country. Analysts suggest Docomo and China Mobile together could drive 35 million more device sales per year.

➤ Japanese media report | Via Kantar

Hat tip @tomoakiyama

Thumbnail image via YOSHIKAZU TSUNO/Getty Images

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