Abhimanyu GhoshalManaging Editor
Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].
It’s finally happened: South Korean music sensation Psy’s wildly popular video, ‘Gangnam Style‘ has been toppled from the top spot on YouTube’s list of most-watched videos. The mantle goes to Wiz Khalifa’s ‘See You Again’, a rap-ballad combo from the Furious 7 soundtrack, at 2.9 billion views at the time of writing.
The crown must weigh heavy on Khalifa’s head: Psy earned it with a video shot in just two days, and was the first-every YouTube clip to reach 1 billion views.
So, with ‘See You Again’ closing in on 3 billion views, just how much money does it bring in?
Let’s start with with some metrics: this BuzzFeed story about Indian YouTuber Dhinchak Pooja, and this analysis by Cisco’s Mira Zaslove on Quora indicate that, on average, YouTubers earn about $1,000 per million views. That’s after the platform takes its 45 percent cut from ad revenue.
So, with 2.9 billion views, you’re looking at about $2.9 million for Wiz and Co. Of course, how much he gets to take home depends on his arrangement with his label and distribution company. Not bad for a minimally produced music video released in 2015.
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